Probably the first question that most prospective Clients ask is “How much is this going to cost me?”
It’s quite understandable as business owners seeking out the services of a Marketing Consultant are often having difficulty boosting their income and consequently, are watching every penny.
However, trying to establish how much a Marketing Consultant will charge you is a bit like asking how much a car costs – there are simply too many variables to answer the question without more information.
I hope that doesn’t sound like I’m avoiding the question that brought you to this page – what I want to do is get you to think more about what specifically you want from a Marketing Consultant, rather than just thinking about how much the bill we be.
Why Cost is Secondary
If I could sell you a magic hat that allowed you to predict next weeks wining lottery numbers – how much would you pay for that hat? I should point out that if you’re ever offered a lottery-predicting magic hat and are even a little tempted to buy it, you probably shouldn’t be in business.
So, how much would you pay for this hypothetical hat? £100? £1,000? £10,000? Or would you be willing to re-mortgage your home to buy that hat?
The point I’m trying to make is that the cost of the hypothetical hat is, to a point, irrelevant as you’re just interested in how much money it’s going to make you. As long as the hat cost less than next weeks lottery jackpot (assuming you’re the only winner), you’ve made profit.
Now if take this example and apply it to business, how much would you be prepared to pay if somebody could show you some sure-fire ways to sell more products or services?
I guess that answer to this question depends on how many products or services you want to sell, or are able to supply, and how much profit you make on each sale.
You see why the original question is a tricky one to answer?
The Questions You Should be Asking
So we’ve ascertained that simply asking how much a Marketing Consultant will charge is an almost impossible question to answer to let’s look at some questions you should be asking yourself so the original question can be answered…
- How many products/services do currently sell each month?
- How many products/services do you want to sell each month?
- How much gross profit do you make on each product/service?
- What is your conversion rate of people who express interest in your products or services to people who actually buy from you?
- How much have you got in your budget to spend on advertising and marketing?
Once you know the answers to these questions, it’a a lot easier for a Marketing Consultant to propose a suitable marketing strategy and based on that proposal, tell you how much their services will cost.
Like Some Free Marketing Advice For Your Small Business?
If you need more customers or want to take your small business to the next level then do something positive today! Book your free telephone consultation by clicking the button below. There is no obligation to use any of my services and no pushy sales-pitch so you’ve everything to gain and nothing to lose.