It is estimated that 1 in 4 web searches in the UK are now made on a mobile phone. Whilst many modern websites are responsive to visitors viewing them on a mobile device, certain small businesses would benefit hugely from having a mobile version of their main website.
The benefit of a mobile-friendly website is that it is designed specifically to be used on a mobile phone with fewer images, simpler layout and larger, icon-style navigation that makes it easy for your visitors to find their way around your website.
Does Your Small Business Need a Mobile-Friendly Website?
In many instances, your customers will probably find your website on a desktop or laptop PC, both of which are capable of displaying large amounts of visual data and content. However, what if your typical customer is more likely to search for your type of business on a mobile phone? If it is slow to load or doesn’t function properly, your customers are simply going to hit the ‘back’ button and search again.
A mobile-friendly website will ensure that once your customers land on your website using a mobile device, they’ll be able to quickly and easily find what they want and more importantly, contact you.
Which Type of Business Would Benefit From a Mobile-Friendly Website?
If you offer a product or service that is likely to be searched for from your customers home or business, a mobile -friendly website may not be necessary. However, if you run a small business where your customers need a service or product quickly from a local Vendor when they’re away from their PC then a mobile-friendly website is almost a must. Typical types of small business that would benefit from a mobile-friendly website would include:
- Takeaways, Coffee Shops and Restaurants
- Hotels, Guest Houses and Bed & Breakfasts
- Breakdown recovery and mobile Mechanics
- Locksmiths and Glaziers
- Taxis & Car Hire
- Emergency Electricians and Plumbers
There are probably scores more business-types that would benefit from having a mobile-friendly website – are you one of them?
Find Out More About Mobile-Friendly Websites
If you would like more advice on whether a mobile-friendly website is a necessary marketing tool for your small business, or if you’d like to know how we can incorporate a mobile-friendly website into your overall marketing strategy, book a free consultation by clicking the button below.
It is better to have it and not need it than to need it and not have it – Gerard Roeling